The higher bidder's cost per click (CPC) advertisement is placed in the most visible position in the search engine.
When a user queries the search engine, it will display advertisements matching the advertiser's keyword terms. Note, it costs the advertiser nothing to display the advertisement in the search engines. It only costs when a user clicks the advertisement.
Pay per Click Advertising is the fastest growing form of online marketing today. Marketers world wide spent a staggering $16.4 billion on Google AdWords in 2007 and is tipped to grow 40% this year'. With Pay Per Click becoming competitive, it is vital that you have an effective pay per click management strategy in place. Messy campaigns can cost businesses thousands of dollars each month by sending noisy unfiltered traffic that will not increase their return on investment (ROI).
Most marketers see PPC as a
'set and forget' strategy, when in fact with correct and ongoing management, you can increase your sales while
minimizing your spend.
We understand that you have little time to monitor your online campaigns, let alone adjust and tweak them constantly. So that's why you should consider Click Media to manage your PPC and remove the hassle of those complex campaigns.
We hold qualifications for both Google AdWords and Yahoo Search Marketing (YSM) as PPC management professionals.
Let us maximize your PPC budget across most popular search engines, including Google, Yahoo and MSN and ensure that the keywords return the most leads/sales.
Let us research and inform you about search terms that are on the rise in your target market and send you comprehensive statistical reporting every month detailing how your campaigns are tracking.
We also offer 'pay per click advertising' and Search Engine Optimization (SEO) combined campaigns providing your business total market domination, in creasing your Return on Investment (ROI) performance.